Search Engine Optimization Coimbatore

SEO Introduction

Search Engine Optimization refers to the compilation of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, Bing, Ask Etc) via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) is target paid listings.

SEO can be divided into two main areas:

Off-page SEO (work that takes place separate from the website) and on-page SEO (website changes to make your website rank better). Remember, a website is not fully optimized for search engines unless it employs both on and off-page SEO.

SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Promoting a site to increase the number of back links, or inbound links, is another SEO tactic. The acronym "SEO" can refer to "search engine optimizer," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign.

Advantages of SEO

Research shows that some researchers never click on the sponsored listings and others don't realize that these links are paid for. Approximately 80% of clicks are on natural listings and 20% on paid listings.

A principal benefit of SEO is its cost-effectiveness as there is no payment to the search engine for being placed within it. This is very important for the 'search head', high volume low intent searches which are expensive in paid search

The cost of SEO is relatively fixed, independent of click volume. After initial optimization costs, the cost per click reduces whilst paid search is essentially a variable cost.Thus there are no media costs although resources are necessary for analysis of key phrases and to complete optimization on the website pages.

Together with paid-search it offers a lot targeted audience, visitors referred by SEO will only visit your site if they are seeking specific information on your products or related content.

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